Privacy Policy
Thank you for visiting (the “Site”), a property of William Bronson, dba 1st Choice Family Insurance (“1st Choice Family”). This Online Privacy Policy describes how 1st Choice Family and its affiliates (collectively, “1st Choice Family”, “we”, “us”, or “our”) handle personal information that we collect through our digital properties that link to this Online Privacy Policy, including our websites (collectively, the “1st Choice Family Sites”) and any mobile application (“Mobile App”) (collectively, the “Service”), as well as through social media, our marketing activities, and other activities described here.
You must be at least 18 years old to use the Site and 1st Choice Family Sites. At this time, we collect personal information. 1st Choice Family may provide additional or supplemental privacy policies to individuals for specific products or services that we offer. We take your privacy very seriously. Please read this Privacy Policy carefully as it contains important information on how and why we collect, store, use, and share your personal information when you use this Site and any of the 1st Choice Family Sites. It also explains your rights in relation to your personal information and how to contact us.
By accessing, using, or submitting information to the Site or any of the 1st Choice Family Sites, you agree to this Privacy Policy and our Terms & Conditions.
Personal Information We Collect About You and How We Use It
We have collected personal information about consumers within the preceding twelve (12) months in the following categories:
| CATEGORIES OF PERSONAL INFORMATION | WE COLLECT (YES/NO) | CATEGORIES OF SOURCES FROM WHICH PI IS COLLECTED | BUSINESS PURPOSE | LENGTH OF RETENTION |
|---|---|---|---|---|
|
Identifiers (e.g., a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, , or other similar identifiers), or information that identifies, relates to, describes, or is capable of being associated with, a particular individual |
Yes |
Consumer Directly |
Auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards |
Retention is currently indefinite for this information unless specifically requested to remove. |
|
Characteristics of protected classifications under Texas or federal law |
No |
Not Applicable |
||
|
Commercial information |
Yes |
Consumer Directly |
Auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards |
Retention is currently indefinite for this information unless specifically requested to remove. |
|
Biometric information |
No |
Not applicable |
||
|
Internet or other electronic network activity information (e.g., browsing history, search history, and information regarding a consumer’s interaction with a website, application, or advertisement) |
Yes |
Consumer directly |
Consumer directly |
Retention is currently indefinite for this information unless specifically requested to remove. |
|
Geolocation data |
Yes |
Consumer directly |
Auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards |
Retention is currently indefinite for this information unless specifically requested to remove. |
|
Audio, electronic, visual, thermal, olfactory, or similar information |
No |
Not applicable |
||
|
Professional or employment-related information |
No |
Not applicable |
||
|
Education information |
No |
Not applicable |
||
|
Inferences drawn from any of the information identified above to create a profile about a consumer reflecting their preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes |
Yes |
Consumer directly |
Auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards |
Retention is currently indefinite for this information unless specifically requested to remove. |
|
Sensitive personal information |
No |
Not applicable |
As noted in the chart above, we collect the above personal information directly from you via the Site, and from
your interactions with the Site, including any personal information which you provide directly or
indirectly.
Indirectly
Cookies and Tracking Pixels on the Site: We use and store cookies and tracking pixels on the
Site, as described further herein. A cookie is a small data text file containing an identifier (a string of letters
and numbers) that is sent by a web server to a web browser and which is stored on your computer’s web browser. The
identifier is then sent back to the server each time the browser requests a page from the server. Cookies can later
be retrieved to identify you to us. Personal information that we store about you may be linked to the information
stored in and obtained from cookies. Cookies make your use of the Site easier, make the Site run more smoothly, and
help us to maintain a secure Site. Tracking pixels (also known as web beacons, 1×1 pixels, or clear GIFs) are code
requiring a call back to a server to render, and which deliver information to us about your IP address and
information from your browser. Cookies and tracking pixels are used to track your interaction with the Site,
including clicks. Cookies and tracking pixels may collect information about you, such as your IP address, your
browser type and version, operating system, software and platform, your Internet service provider, geographic
location, the area code and zip code associated with your server, time zone setting, the date and time of your
visit, the time spent on the Site, referring and exit domain names and websites, screen resolutions, color
capabilities, browser plug-ins, language settings, cookie preferences, search engine keywords, and clickstream
data.
In addition to the above, we utilize third party service provider, ActiveCampaign, to provide a tracking feature
for the Site. ActiveCampaign uses first-party cookies to track visits to the Site and associates those visits with
our records. ActiveCampaign collects the IP address of any our contacts visiting the Site, and also tracks
interactions with the Site, such as clicks on a link and webform submission. By visiting the Site and interacting
with the Site, you consent to such collection, tracking, and storage.
Cookies and Tracking Pixels in Our Emails: Apart from our use of the above technologies on our Site, we
automatically collect information when an individual opens an email marketing the Site or the Gold Alliance Sites,
through the use of cookies and tracking pixels. We also automatically collect information on whether the individual
clicked on any links within such emails.
You can instruct your web browser to refuse all cookies or to indicate when a cookie is being sent, by visiting
the preferences or settings page of your web browser. In the event that your browser requests that we do not track
you or store a cookie, unless otherwise required by law to honor the requests, we do not guarantee that our Site
will honor such requests. Please note that we do not guarantee that the Site will work properly in the event that
you elect to opt out of our tracking or use of cookies.
Directly
To the extent that you contact us through the Site, we collect the personal information you
submit, including your name and email address.
To the extent that you utilize the chat box feature on the Site, you understand that we utilize third party
service providers, including Drift, that record and store a transcript of any chat history for the purposes of
documentation and quality assurance, and you consent to such recording and storage.
To the extent that you like our social media profile by clicking on the button featured on the Site, we may link
such activities and any personal information with the personal information we have collected.
To the extent that you request to receive our guides, resources, and materials, and/or subscribe to receive our
email newsletter, we collect the personal information you submit, including your first name, last name, email
address, and phone number. We use this information to send you information that may be of interest to you, including
by email and phone, as noted below.
Email: In connection with asking us for an emailed coverage estimate, we also collect information on whether you
viewed the email and clicked on any links within such email. If you do not want us to communicate with you about
other offers regarding our products, programs, materials, or services by email, postal mail, or telephone, you may
unsubscribe through the unsubscribe link featured in the email. If you request to unsubscribe from receiving emails
from us, we will add your email address to our suppression file, to comply with CAN-SPAM.
Phone: In connection with your registration on the Site, you agree that such act constitutes an inquiry and/or
application for purposes of the Amended Telemarketing Sales Rule (16 CFR § 310 et seq.), as amended from time to
time and applicable state do-not-call regulations. As such, notwithstanding that your telephone number may be listed
on the Federal Trade Commission’s Do-Not-Call List, and/or on applicable state do-not-call lists, we retain the
right to contact you via telemarketing in accordance with the such and applicable federal and state do-not-call
regulations.
In addition, you agree that by submitting your personal information through the Site,
you agree to receive mobile marketing including, but not limited to, text-message based marketing, from us (where
such marketing is permitted by applicable law). As such, notwithstanding that your mobile telephone number may be
listed on state and/or federal Do-Not-Call registries, we retain the right to contact you via text-message based
marketing in accordance with applicable state and federal law.
This site is compliant with the Telephone Consumer Protection Act as implemented by the
Federal Communications Commission. By entering the information requested on the fields on the Site and clicking
“YES!- GET MY FREE GUIDE” (or similar button), you agree by electronic signature to our Terms & Conditions
(including our arbitration provision and E-SIGN consent) and this Privacy Policy and give explicit consent (not
required as a condition to purchase a good/service) for us to contact you (including through the use of automated
means, auto-dialers, pre-recorded messages, and text messages) via telephone, mobile device (including SMS and MMS),
and/or email, even if your phone is a mobile number or is listed on a corporate, state or national Do Not Call
registry. Message and data rates may apply. If you do not wish to consent to the above but wish to obtain
information about our services or the advertised guide, please call us at 800-404-9038.
From Third Parties
As noted above in the chart, in addition to collecting personal information through
the Site, we also collect personal information through third party advertising networks, Internet service providers
(“ISPs”), and data analytics providers. We also use third party service provider ActiveCampaign to track visits to
the Site and associate those visits with our own records. ActiveCampaign collects the IP address of any contacts
visiting the Site, and also tracks interactions with the Site, such as clicks on a link and form submission. More
information on ActiveCampaign can be viewed here: https://help.activecampaign.com/hc/en-us/articles/221542267-An-overview-of-Site-Tracking#an-overview-of-site-tracking-0-0 and for information regarding how such data may be used, please see: https://www.activecampaign.com/legal/terms-of-service
To the extent that you utilize the chat box feature on the Site, third party service
providers, including Drift, may record and store a transcript of any chat history for the purposes of documentation
and quality assurance. More information on Drift can be viewed here: https://gethelp.drift.com/s/article/Wiretapping-FAQ
Getting Insurance Estimates
If you choose to use the 1st Choice Family Sites and Services to receive an insurance
estimate, and you elect to provide us with additional personal information, we will use such in connection with
providing the requested estimate. This may include (depending on the type of insurance) your age, gender, zip code,
marital status, employment status, family information such as number of children and number of pets, whether you are
a homeowner or a renter, your income, amounts of your savings and debts, and general details about your current
insurance coverage (collectively, “Estimate Information”), as well as
contact information including your first and last name, email address, and telephone number (“Contact
Information”).
If you choose to access the Services and/or receive an insurance estimate, you will need
to provide the Estimate Information and Contact Information to one of our representatives over the
telephone.
We use the Estimate Information to generate quotes for insurance products. We and our
marketing partners and third party service providers may use the Contact Information to contact you regarding
insurance products and Services.
Getting Quotes & Applying for Insurance
To get an insurance quote and apply for an insurance policy, in addition to the
Estimate Information described above, you may need to supply additional information, such as your date of birth,
gender, occupation, social security number, address, smoking status, height and weight, family medical history,
health history, driving history, and your citizenship status (collectively with Estimate Information,
“Application Information”).
With Whom Do We Share Your Information
We may share the above information with third party service provider
ActiveCampaign to utilize its tracking services, and associate Site visits with our own records
We may also share the above information with our marketing partners, such as third party
advertising networks and email publishers, for the purpose of tracking clicks/conversions to our Site. Also, if you
request to unsubscribe from receiving email newsletters from us, we may share your email address with such marketing
partners to effectuate your request to unsubscribe and to comply with CAN-SPAM.
Also, on occasion, we may be required by law enforcement or judicial authorities to
provide information to the appropriate governmental authorities. In the event of a merger, acquisition, or sale of
our business, your data may also be transferred. In the event we become the subject of an insolvency proceeding,
whether voluntary or involuntary, we or our liquidator, administrator, receiver or administrative receiver may sell,
license or otherwise dispose of, such information in a transaction approved by the court.
Your data may be transferred to and maintained on computers located outside of your
state, country, or other governmental jurisdiction where the data protection laws may differ from those of your
jurisdiction. If you are located outside United States, please note that the data we collect through the Site may be
processed in and outside of the United States. We will take all the steps reasonably necessary to ensure that your
data is treated securely and in accordance with this Privacy Policy and that no transfer of your data will take
place to an organization or a country unless there are adequate controls in place including the security of your
data. Your consent to this Privacy Policy followed by your submission of such information represents your agreement
to that transfer.
Security
We take strong precautions and measures to protect the security of your personal
information and to ensure that your choices for its intended use are honored, and to protect your data from loss,
misuse, unauthorized access or disclosure, alteration, or destruction. The security of your data is important to us
but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While
we strive to use commercially acceptable means to protect your data, we cannot guarantee its absolute security. As a
result, you acknowledge that there are security and privacy limitations of the Internet which are beyond our
control; the security, integrity and privacy of any and all information and data exchanged between you and us
through this Site cannot be guaranteed; and any such information and data may be viewed or tampered with in transit
by a third party. We make no warranty, express, implied, or otherwise, regarding the security of the Site and your
personal information.
Children
You must be an adult of 18 years or older to use the Site. We do not target the
Site (or any of the 1st Choice Family Sites) to children. Consistent with the federal Children’s Online Privacy Protection
Act of 1998 (“COPPA”), we will never knowingly collect personal information from anyone under the age of 13 without
requesting parental consent. If you are aware that your minor child under the age of 13 has provided us with
personal information, please contact us.