About 1st Choice Family
For decades, finding the best policy has been a complex and costly undertaking with endless choices and frustrating paperwork. Our friendly and painless process makes it simple, fast, and easy for you to get a policy tailored to your needs from America’s top carriers without hassle so you can feel more confident and secure about your family’s financial future and focus on enjoying your life with peace of mind.

We offer a range of policies for individuals, families, & businesses
Providing Expert Help Since 2009
1st Choice Family has helped thousands of families mitigate risk and adverse situations since 2009. Our experience means that we know how to help you design an efficient protection strategy, without overlapping policies that can cost you more than they should. Have one conversation with us and you will experience the difference between an expert agent and a green agent just trying to make a sale. We are here to help you with years of experience.
Our Mission
To provide expert guidance to anyone wanting to protect their families with coverage that can ease the financial burden of a loss of income due to death of the breadwinner.
Our Vision
A fast and friendly resource for consumers wanting to secure life insurance without hassles, with the help of an expert life insurance agent.
A-Rated Insurance Policies
All the carriers we represent are rated A or better by AM Best.
Premium Customer Service
Our clients know that answers are just a phone call away. We provide customer service after the sale, when you need it most.
Customized Plans
One-size-fits-all policies are a waste of money. We tailor your policy to your needs, saving you money and time.
Expert Warnings
We will warn you about potential pitfalls when choosing the right life insurance.
Online Policy Management
Your policies can be managed online, 24/7, for your convenience.
Low Rates & Best Quality
We shop the country to find you the best rate for the coverage you need.
Leadership
Bill Bronson, DrBA
Principal
With 34 years of experience in insurance and financial services, Bill helps consumers save money with a customized life insurance strategy, designed specifically for their needs and goals.
Bill received his Doctorate in Business Administration/Marketing from Walden University, holds an MBA, and dual Bachelor of Science degrees in Finance and MIS.
